THREE STRATEGIC STEPS

Here we have given a snapshot of the process we undertake for each and every production. Whether it's a TVC, print, digital or live event, we carry out three main steps. Although we are respectful of the creative ambition of the agency, we are here to challenge their presumptions and ensure the most cost-effective solution has been sourced.

1. Setting the Foundations

At Commercials Cost Control we believe in getting things right from the outset. Early involvement is preferable as it is at this stage when issues can be resolved before they become major problems later in the process.

Whether it is a 360º campaign or a DRTV commercial, at CCC we endeavour to make sure there is clarity; a precise brief; a clear budget and well-defined parameters. Only if these are in place can there be efficiency and understanding. 

2. Creative Review and Assessment

Assessing the creative ambition of both our clients and their agencies is essential. Ensuring all parties are aligned creatively means quality and cost-efficiency can be assured.

Our Job Starter Reports review such things as on-going costs for marcomms to be adapted and versioned for widespread usage, broadcast regulatory issues and cultural or socio-political nuances that may arise.

3. Production Method Assessment and Budget Negotiation

Agreeing a suitable production methodology and shoot location are central. Balancing the needs of the production with the budget and schedule available means careful planning is needed. 

We undertake a rigorous line-by-line review of all budgets - service company, animation company, production company, post-production and agency. They are checked for financial anomalies as well as compliance with client protocols.